Introduction
Section 1: Pitching
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What is a pitch?
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What makes a good pitch? (2:41)
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What sort of pitches does KYD look for?
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Exercise: What do you want to write about?
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How do you distil your ideas to create a strong pitch?
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Why is a hook important? (0:53)
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Exercise: Use your words
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Know your publication
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Example: A good pitch
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What this pitch does well
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Exercise: Another really good pitch
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Example 2: A bad pitch
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Reflection 2: What this pitch does poorly
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Exercise: How do you structure and write a pitch?
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How KYD approaches pitches (1:57)
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Do’s and don’ts of pitching (1:00)
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Ready to pitch
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Why was my pitch rejected?
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Pitch etiquette
Section 2: Writing
Section 3: Etiquette
Conclusion
